Carrots on a stick...

 War rationing - carrots on a stick war rationing was just a 
way of life during World War Two in the UK. One of the luxuries 
to hit the rationing list was sugar and with no sugar, there was no ice cream. 
But the official wartime substitute for ice-cream was a carrot on a stick. 
Many British children born just before the war didn’t discover 
what ice-cream actually was until the war was over and 
the rationing stopped. The photos are from 1941

 Two little children read a board advertising carrots 
instead of ice lollies,  London April 1941